Fashion is a particular style or practice which can be in terms of Clothing, footwear, accessories, makeup, body piercing, or furniture,etc .Fashion has impacted every age group of Men and Women. But still, Women passion for being fashionable and stylish is incomparable. For females, fashion is aneconomic and social status symbol .Every Women try to look different in different occasions to grab the attention. No doubt Fashion should be uniqueto every individual, but Media has played a very influential role in creating fashion styles. Every womantry to imitate models to become supermodel. This Fashion and Style have impacted Women in negative and positive both ways. Considering Negative effects, identity of women is affected by copying styles from others; they tend to follow things which are virtual. To become fashion icon, they buy clothes from best brands, which sell clothes at much higher rates as compared to local shops. This disturbs their monthly budget. Although we have highlighted negative effects, but there are many positive effects also .Fashion and style will make you creative, improve your personality and lifestyle. When you copy identity of someone, you will be noticed in social gathering, gaining their attention in a positive way. At branded showrooms, you will see the latest trend in market and then you can go for mix and match option and create your own wardrobe to keep your budget in hand. Your confidence level and self-esteem will also improve.